Best in Class

So much of advertising is suspect anymore. I don’t know if it was ever the case that venders just gave a buyer the straight story and expected a fair price for a reasonable service but in this day and time “buyer beware” could never have more meaning.

Setting aside the fine print, hollow promises and disclaimers, take for instance the assertion that a product (a car, for instance) is “Best in Class.” My first question would be: what class is so narrowly defined that the product being advertised is the best in it. Secondly, is it not the case that when dealing with personal preferences, what I like and what you like may be at polar opposites; is one’s opinion better than another’s? As I struggled to understand this “class” thing, I realized that the vendor could define “class” any one of a million ways. The only certain thing was this: “class” can be adjusted so as to put anything at the top. How convenient.

Our culture does the same thing when it comes to right and wrong. Instead of using the objective values of the Bible, which define sin very clearly, values are euphemized so as to put preferred ones in a special “class.” Therefore, any conduct or communication that is desired can be redefined as acceptable. Further, if a Christian does not accept this reclassification of sin, he or she is immediately denigrated to a bigot or worse simply because they prefer to use God’s definitions.

“Buy the truth and sell it not,” says the wise man (Proverbs 23:23a). As a fact, truth is in a category by itself (John 14:6) and does not waffle to suit some perverted flavor of the month. It is the truth that sets the child of God apart (John 17:17). When we compromise truth, we lose all class.

JDS